Words: Bobby Brunner

We have two very talented Columbus rappers: Tyler Butts (Booty), and Nick Reinmann, and together they comprise a gnarly duo known as Booty & The Kidd. Recently, they have dropped some serious music, and you know it’s sick.  The boys were able to hook up with the mad men over at Loose Films to make one stellar piece giving you insight into the minds of Booty & The Kidd.

Let’s talk film.

[youtube]https://www.youtube.com/watch?v=ciEhGwXg2J0[/youtube]

I am familiar with some of Loose Films’ work, so I was pretty stoked to see what they would come up with. The scene is familiar and somewhat disconcerting. You have a tub of jungle juice, and young people who seem to lack discretion wearing bags over their heads, which in my opinion, can be interpreted in many different ways. However, remaining anonymous works for this video. It’s familiar in ways that are typical with a college party. Like I said, there’s jungle juice, and a lot of it. But just like a party has jungle juice, a party has tension, and as Booty’s verse starts to wrap up, he expresses this tension, and the stresses that comes from his life.  As Booty’s verse come to an end we find Nick is walking around a house being overtaken by college party goers as he struggles trying to analyze his thoughts.

In this part of the video, Loose seamlessly separates Booty, and Nick from the rest of the party. I mean, there are two stories happening at once. Obviously we have the story portrayed by the music video perfectly portraying the scene of a party, along with the attitudes that are present. And then of course the story that both Booty and Nick are expressing on a more personal level, found within the passionate rhythm in their lyricism. That’s what I like about this video. In most rap videos that have to do with parties, the rappers glorify this behavior as if it is their way of life. Booty&TheKidd however, depict the result of a party life style in reality, sharing the downfalls that come along with it.

Finally, before Nick makes a deadly decision, he tells himself that times are “better than ever”, as he pulls a foreign liquid from his pocket labeled by two X’s. He shares that he has been smoking all evening, making his demeanor deceiving, while at the same time contemplating his demons, and that it’s best that he leaves. At last, Nick and Booty drop some of the liquid into the  juice and watch the rest unfold. The camera pans to where party was alive, and is literally now dead. Yup, dead. They killed the party. Which is pretty heavy metal, but that’s not our genre right now.

Overall, sick video, and I was more than impressed by both Booty & The Kidd, and Loose Films. I think that Loose Film’s filming style and editing is on point with the music Booty and Nick are making. At least for 50:50 and most of Booty & The Kidd’s music, the beats are quite relaxing and not super aggressive, or obnoxious. It’s certainly a slow dance, or good for a chill night. Which if I can speak in terms of filming style, I would say Loose Films can do that petty damn well.

This music video is certainly a chilling one, while also speaking to talent behind Booty & The Kidd, as well as Loose Films. I am excited to hear what Booty and Nick release in the future, as well as projects with Booty & The Kidd, and Loose Films that have yet to come! Congrats to both Booty, and Nick, Loose Films, Josh Goldfarb for the mixing and mastering of 50:50, and those who were apart of such a work of art. Thanks for your contributions, and I can’t wait for more!