Industry news – Introducing MUSICIANS’ DESK REFERENCE
There’s a new eBook coming out later this year – musicians take notice! This is not any ordinary guide to making it in the music biz. The official press release, courtesy of Brian Penick (author of Musicians’ Desk Reference and founder/CEO of The Counter Rhythm Group) is below – read it, and scroll down for our response:
Image credits: Brian Penick (concept) and Garet Camilla (final image)
Brian has performed in touring bands for over 13 years, always handling the business in each project. Over the past 2 years, Brian has been helping independent musicians with The Counter Rhythm Group, offering assistance in areas such as record marketing, publicity and radio promotion to a broader demographic of artists than traditionally serviced.
Soon after The Counter Rhythm Group opened its doors, requests came flooding in. Without the workforce to help all in need, Brian developed a system that would offer guidelines and instructions to musicians on a larger scale while remaining customizable.
The purpose of MUSICIANS’ DESK REFERENCE is to create a set of guidelines that define the unknown variables musicians inevitably face when dealing with the music business. The working model of the book organizes and chronologically displays a set of instructions that will help both those who are just starting their musical careers to established and experienced musicians working on their own progression.
Through a collection of constructed documentation including templates, instructional guides, examples and video tutorials, MUSICIANS’ DESK REFERENCE offers a completely customizable experience for the user by highlighting several pertinent aspects of the music industry.
It is the belief of the author that through standardization of information and working models within the music business, musicians will have answers to the ever important questions of WHEN, WHY and most importantly HOW to progress within the modern music industry.
I’ll admit, it’s hard to make an accurate judgment call on something that is yet to be released. I’ll say this though – Penick bears paying attention to because he has a rare combination of traits – empathy for the struggling musician and savvy business sense. If in the first two years of existence, his establishment can help propel a band like WALK THE MOON to fame he must be doing something right. More specifically in regard to this project, I appreciate the template aspect of the eBook. Watch out Nashville – Cincinnati may be giving you some competition soon out of the Midwest.
Look for a Kickstarter campaign helping to fund this release in February, followed by a formal release at the Midpoint Music Festival later this year.