Commentary: The Winter Brave and the power of Reddit

By Ryan G

Credit: official Facebook page

Credit: official Facebook page

You don’t need us to tell you that social media has revolutionized the way musicians have found success and good marketing techniques. But, something truly remarkable is happening right now.

Let us introduce you to the The Winter Brave.

A month ago, the band had barely a hundred likes on their Facebook page. It was at this time that legend Dave Grohl (Foo Fighters, Nirvana) did an IAmA on Reddit – that is, he signed on to the popular social media/link sharing site, and began a thread where people can post questions, and he will (try to) post responses to the ones he likes. Well, this happened:

dave grohl

 

That link was to the The Winter Brave. Since then, the band’s popularity has exploded. As of this posting, the band is number 4 in popularity on the bandcamp network. That is HUGE. The band’s Facebook page gained 3000 likes (give or take a few) in a month – this is a dream come true for most tiny bands.

As for the music? People dig it. I think it rocks too. The production of the Metaphors release ain’t too shabby, and it is pretty freakin’ catchy. Since it’s only $1 on bandcamp I’d buy it. I definitely hear the garage rock influence that probably caught Grohl’s attention. A bit grunge-y as well, but the band doesn’t overdo the 90s sound.

We at I AM TUNED UP love coming across stories like this, and we’re happy to spread the word.

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