That’s not a typo in the title. That’s a new music start-up/website called Soundsupp.ly, named after its URL.
What is the concept? Really, its quite simple: for a limited period of time, a music “bundle” is featured on the site for a reduced price. Specifically, $15 for 10 albums, which change after a 10 day period. So it’s like elements of Noisetrade, Groupon, and Costco thrown together. You must buy the whole bulk – no picking and choosing! But the good news is there’s usually a better known established artist or two to act as a “hook” of sorts. So, two economic principles are at work here; taking advantage of the principle of scarcity (increasing demand) using established names, and brand recognition (the established artists featured each week). Also, people like getting what they perceive to be “extra” stuff, so otherwise overlooked artists have the ability to gain some recognition.
Only two bundles have been featured thus far and they are up to 400 followers on Facebook. The current one is anchored by Sleeping At Last, still being buoyed somewhat by the success of their Twilight: Breaking Dawn soundtrack single “Turning Page.” Check out this week’s bundle and more at http://www.soundsupp.ly/ or watch the below video (featuring their second “drop”, to use their terminology). Personally, I think it’s a brilliant idea but time will tell whether this concept catches on with the masses.